Florida is booming, but can your homes compete?

Expanding into Florida offers incredible opportunities - but also unique challenges. With its fast-growing population, year-round building season, and distinct buyer preferences, Florida is unlike any other market. Builders who fail to adapt often face unexpected delays, inefficiencies, and costly mistakes.

Florida Unlocked is your insider’s guide to navigating this dynamic landscape. Industry experts John Bews and Janien Dixon share what every production builder needs to know—from designing homes that sell to streamlining the building process for speed and profitability.

Inside, you’ll learn how to avoid the biggest mistakes out-of-state builders make, design for Florida buyers, streamline your process to build faster and more efficiently, and maximize the lifespan of your plans for long-term success. Whether you’re considering Florida or already building here, this book gives you the tools to hit the ground running and gain a competitive edge in one of the country’s hottest housing markets.