The Product Line Test for Production Builders
Every successful product line is the result of hundreds of decisions made over time.
The Product Line Test was created to help production builders step back, evaluate those decisions and identify opportunities to strengthen their product line.
*Includes a Complimentary Product Line Review (up to three plans)
Every Product Line Can Become Stronger
Some opportunities are easy to recognize.
Others are much harder to see when you're focused on managing communities, schedules, purchasing, field operations and the countless decisions that come with building at scale.
A fresh perspective often reveals opportunities that weren't obvious in the day-to-day.
Sometimes it's a floor plan.
Sometimes it's an elevation.
Sometimes it's the relationship between homes across an entire streetscape.
The Product Line Test helps bring those opportunities into focus before your next community, product refresh or design investment.
Built from Three Decades of Production Builder Experience
For more than 30 years, we've partnered with production builders across the United States, helping them design product lines that perform in the real world.
Along the way we've reviewed thousands of plans, elevations and communities.
The Product Line Test brings those insights together into one practical assessment your leadership team can use when planning new communities, refreshing existing product lines or evaluating future opportunities.
What You'll Find Inside
The assessment walks through seven areas that have the greatest influence on the long-term success of a production builder's product line.
Buyer Appeal
Elevations & Curb Appeal
Streetscape Design
Perceived Value
Buildability
Brand Recognition
Product Line Opportunities
The assessment encourages discussion, helping your team evaluate where the collection feels strongest and where additional opportunities may exist.
Award Winning
Residential Design
White glove service
fast turnaround
What our clients are saying.
“The accuracy of the plan set was excellent and unexpected based on previous experience with outside vendors.”
—Perry Homes
“I am incredibly grateful for the outstanding service provided by Bradley. He demonstrated empathy, attention to detail, and an unwavering commitment to the greater good as we teamed up to create affordable, accessible housing.”
– Habitat for Humanity Pasco
“We at Neal have had wonderful experiences working with John Bews and the Davis Bews design team. His team is fast, easy to work with and customer focused. He creates cost-effective designs which respond to the markets which we’ve identified.”
— Pat Neal, Neal Communities
Get the Product Line Test
After downloading the Product Line Test, you'll be invited to request a Complimentary Product Line Review with our architectural team.